the power of healthy eating

ramekin is an app that sells video lessons on recipes for food lovers. Users receive kits at home with the ingredients that will be used in the class.

the goal is to find out if the main user experience, finding and ordering a box of ingredients at home to learn while cooking and eating better, is being done in the best way.

The entire initial concept was built through personas that represented two large groups of possible faithful users. Competitive analysis surveys played an important role in market positioning. We built a solid and effective project by answering some initial questions:

  • "What is the product and who is it for?"
  • "Which users are the most important to the business?"
  • "Who do we see as our biggest competitors?"

    • ux researcher and designer conducting wireframing, prototyping, competitive audit and always iterating.

  • easy order for all ages;
  • design a cohesive interface for familiar and unfamilar users;
  • accessibility for all users;
  • create a minimalist user interface, keeping the products in focus and establishing colors for identifying categories;
    • with wireframes
  • tracking the order should be easy and accurate;
  • customization on the homepage according to your need;
  • easy process to order.
    • with mockups
  • find help easily through the screens;
  • add to favorites.
    • typography

    Logo: Gothic A1 medium 24px

    Header: Gothic A1 Light 24px

    Subheader: Gothic A1 MEDIUM 12px

    Body: Gothic A1 Light 12px

    Button: Gothic A1 Black 14px
    colors


    Iconography

    accessibility
  • subtitles for video lessons;
  • universal language icons;
  • representative images.
    • next steps
  • surveys with multiple users;
  • video tutorial for beginners;
  • new research for improvement after launch.
    • case study
    > social good